I'm a seasoned leader with 11 years of expertise in navigating complex, cross-disciplinary projects. I leverage high performing teams to deliver greenfield projects within dynamic environments, while consistently delivering value to customers and high-profile clients.
I currently manage the experience strategy and team leading Deliveroo's Grocery, Retail and New verticals B2C and B2B product experience.
In the past two years, my team delivered several new business verticals, driving growth by expanding into retail shopping, gifting, B2B and white-label solutions.
I setup and led the research program for Alphabet Wing's e-commerce delivery experience and Opensky's airspace web and native applications.
My work facilitated the incubation and release of the World's first e-commerce drone experience with initial releases in Australia, USA and Finland.
I partnered with the VP of Design to craft a compelling five-year vision for Airtasker's web and native mobile experience. This involved conducting comprehensive user research, facilitating workshops, and spearheading the development and planning of future opportunities.
Throughout the execution phase, I championed strategic thinking, influencing designers to create solutions that aligned perfectly with our long-term vision.
Alongside AEMO and a team of 50+ energy sector advisors, I employed systems mapping to uncover barriers within the energy ecosystem that impede businesses, both new and existing, from leveraging consumer energy data for the creation of competitive products and services.
I played a pivotal role in leading two Australian government portal design frameworks.
The first envisioned a future where all 20 million Australians could access any government service or third party service through a secure digital identity login. The second tackled the challenge of service delegation, allowing users to designate trusted individuals to manage services on their behalf.
These frameworks not only impressed federal and state ministers but also demonstrably influenced the development of Australia's digital identity framework.
I led the UX/UI team and strategy for the Health Modernisation Branch within Services Australia, a national agency leading the delivery of health, social and child support, and payment services.
My primary role as a user experience manager was to build and setup best practices for the Medicare delivery team and the birth of a child service design team.
During my time, I improved the quality of design delivery, advocated for user research and worked with the change management team to build a service design capability.
As a UX Research & Design Lead at Friendly Agency, I thrived in a fast-paced environment, managing and leading user research, co-design workshops, client design sessions, and pitch presentations for a wide range of projects.
These included innovative concepts like a pet sitting app, a robust cybersecurity app, a music licensing platform, and a staff banking dashboard.
As the leader of the service design strategy, I was responsible for developing a new employment services model for Australia, set to launch in 2025.
My approach involved translating policy concepts into tangible design solutions and fostering a culture of design thinking within the organisation.
Through these efforts, I successfully crafted a vision for a service that would facilitate job seekers' ability to access financial support and connect with potential employers in the future.
BT Panorama is Australia's first online wealth platform to provide customers one dedicated place to access all the information they need to stay in control of their investments, Self Managed Super Fund and insurance.
As part of the blueprint team, my goal was to ensure the BT Panorama design language was consistent, the platform could scale seamlessly and the experience was valued and desired by advisers and customers.